SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain continuously, save strongly, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting buildup, this generation is prioritizing balance, wellness, an

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